When a customer walks in the store, they are the focus. Consumers need an alternative to higher priced cellular contract plans. Cellular Etc offers alternative plans on the Verizon and AT&T networks for less. Typically, contract plans with a smart phone run close to $80 plus tax and surcharges. Our individual prepaid plans with unlimited talk, text, and data start at $30.00 a month. You can bring your device in or purchase a new one with a one-year warranty at Cellular Etc for much less than what it would cost elsewhere.